Not so new bingo sites you may not be aware of
New Bingo Sites 2025
A new bingo site in 2025 is a very different beast to a new bingo site 12 years ago when I first started writing about bingo and slots! Read on to learn why!
- A new breed of new bingo site
- Why play at a new bingo site?
- All new bingo sites are not equal
- When is a new bingo site, not a new bingo site?
- The state of online bingo in 2025
- What else to expect in 2025
A new breed of new bingo site
During the 2010s, hundreds of new bingo sites were launched that focused on and were built around the bingo product, with a limited choice of slot games.
Now, thanks to the rise of Pragmatic Play’s innovative bingo software, while there are plenty of new sites launched that have bingo rooms, it’s just a small part of a much larger range of slots and other games.
Essentially, instead of new bingo sites we’re talking new slot and casino sites with bingo, or even old slot and casino sites with newly added bingo. And indeed, the first new bingo site launch of last year came in the form of Rhino adding bingo rooms to their excellent casino and sportsbook site.
Are these new style bingo sites any good? It depends what you are looking for in a new bingo site.
- If you just want somewhere different to play bingo, fine.
- If you want a bonus you can play bingo with, maybe. A lot of these casinos with bingo have an offer that is for slots not bingo (and even some more traditional bingo sites have purely slots offers now).
- If you’re looking for a community to be part of, maybe not – most of these new style bingo sites have no chat in their bingo rooms at all. Mind you, neither do most traditional bingo sites these days.
Why play at a new bingo site?
If you’re completely new to online bingo, you’ll probably want to go for one of the big name bingo sites for hosted chat, a sense of community and the reassurance of a household name (although as will be seen from our page about trust and safety at iGaming sites, the size of the brand does NOT necessarily guarantee that your money is safe).
Quite a lot of players then choose to stick with just one site if they are happy with the range of bingo rooms, prize money, player promotions and slot games. There are lots of potential reasons, though, why you might want to sign up with a new for 2025 bingo site (if you can find one, of course):
- To try out some different games – whether they be bingo games, slots, Slingo, game shows or something else
- In search of a better bingo experience – bingo rooms that hit that elusive sweet spot between being boringly quiet or so busy that you never win anything, better player promotions, more people to chat with
- In search of a better player experience overall – usability on your preferred device, more payment options (but not credit cards as they can’t be used for any gambling transactions in the UK), better RTP on slot games, more player friendly terms and conditions, better customer service
And of course, you get to claim a fresh welcome offer and in some cases play in a dedicated free bingo room for newbies.
All new bingo sites are not equal
Once you’ve played at a few different bingo sites you will soon notice that some of them (well, let’s be honest and say most of them) have exactly the same bingo rooms, slot games and promotions as each other, with only the home page looking different. For example, the majority of Jumpman sites have the same Mega Wheel welcome offer, and all Dragonfish bingo sites have the same basic 75 and 90 ball bingo rooms (though some have extras).
This is because both Jumpman and Dragonfish provide an off the shelf product for anyone who wants to open their own online bingo site quickly and easily – otherwise known as a white label or skin site. The licensing, account verification, payment processing and other technical matters are all handled centrally and this explains why all Dragonfish powered bingo sites have a licence from Broadway Gaming Ireland DF Limited, and many of them have the same customer services telephone number. Opening a new bingo site on one of these platforms is not as quick and easy as it once was, though; due to increased regulation Jumpman have become a whole lot fussier about who they will work with and Dragonfish even more so.
Although most new bingo sites are skins, the quality of skins can vary. For example, a new Dragonfish skin site with added extras such as exclusive bingo rooms and promotions would tick many more items on our wishlist than a new Jumpman skin site does (especially as the Jumpman bingo rooms aren’t even unique to Jumpman but are networked with every other site on the Pragmatic Play bingo software).
Very occasionally (less than once a year), a new bingo site is launched that is neither a skin nor or Pragmatic Play bingo being added to a slots site, and offers something special. This most recently happened with BingoPlus which showcases an innovative live bingo product. They are British through and through and we’ve been to their studios!
When is a new bingo site, not a new bingo site?
In 2023, the only brand new bingo site to launch was a Jumpman skin (there were some others but they have already closed) and in 2024, there was just BingoPlus. So where did the rest of the listings on the page come from? Some are relaunches and some are casino, slot or lottery sites that added bingo. Then there’s the other bingo sites you’ve probably never heard of and the sites you probably didn’t know have bingo.
Relaunches
To be listed as a relaunch, a bingo site normally needs to have moved to completely different bingo software and/or have a new bingo welcome offer that is open to everyone even if they’ve played at that site before. For example, Kitty Bingo moving from proprietary software to Virtue Fusion and Lovehearts Bingo becoming a No Wagering site. If everyone is able to sign up and claim the welcome offer regardless of whether they’ve played there previously, it’s effectively an entirely new site. We also list the occasional relaunch on the same software, but only if there has been a really major design change.
Casino, slot or lottery sites that added bingo
This trend started when the excellent Pragmatic Play bingo software was first launched back in 2019 and has been gathering steam ever since. Perhaps the highest profile example of this type of site is that of PlayOJO, which had been around for many years as a well known online casino prior to adding bingo back in 2020, but there have been many others, Peachy Games for example. Lottery sites such as Lottogo have also added bingo, again thanks to Pragmatic Play.
While a few of these sites add a bingo related welcome offer at the same time as adding the bingo, many of them don’t and just have a slots offer. We add them to our New Bingo Sites listings regardless, to give players as much choice as possible.
We expect to see even more of this sort of thing in the coming months and years because Pragmatic Play have made it so easy for operators to add bingo rooms to their sites.
Other bingo sites you’ve probably never heard of
There’s quite a few bingo sites that have been around for a while but have had little or no publicity in the last few years. Bingo Loft for example was last promoted many years ago when it was a TV tie-in called Big Brother Bingo. We feature a selection of these in a section of their own below all the properly new sites, to give you as many new places to play as we possibly can.
Sites you probably didn’t know have bingo
Quite a few casino and slot sites have quietly added Pragmatic Play bingo rooms almost as an afterthought, leaving players to stumble across them. The welcome offers at these sites don’t include any bingo bonus and the bingo rooms don’t have any chat, but they can be ideal for players who like to play slots and a bit of bingo.
When do we remove bingo sites from the New Bingo Sites listings?
That’s an easy one! We take them off when player interest wanes and we can see that hardly anyone is following the link. How long that takes is pretty variable; MrQ, as a unique brand, was still attracting interest more than a year after launch and so was Happy Tiger. Whereas with a skin site, the interest drops off very sharply as soon as a newer site appears on the same platform.
The state of online bingo in 2025
- New Bingo Sites – Dragonfish & Jumpman
- New Bingo Sites – Others
- New Bingo Software?
- Where’s The Growth?
- Mobile First
- Old favourites still rule
New Bingo Sites – Dragonfish & Jumpman
Online bingo boomed during 2020 and 2021 when people couldn’t get out or socialise much, but since then it has been largely a case of consolidation rather than expansion in the online bingo world, with the two largest networks of white label bingo sites Jumpman and Dragonfish contracting rather than expanding, especially the latter where there was also a change of ownership.
Unfortunately there have been quite a lot of closures of Dragonfish bingo sites, including all four of the new ones that opened in 2022 and 2023, and there may well be more on the way. Players from the closed sites have been encouraged to switch to better known sites like Wink Bingo. Dragonfish have also reduced the total number of bingo rooms, removed most of their jackpot games so that most of the prizes are pretty rubbish and merged what used to be a number of separate networks together so all Dragonfish sites have the same core bingo rooms. In a nutshell, Dragonfish bingo sites are now even more all the same as each other than they used to be, the bingo rooms are quiet, the prize money extremely underwhelming, the chat has been removed and there haven’t been any new Dragonfish sites (that are still open) for more than three years.
And that’s not all! Dragonfish made further changes so that players could only have accounts at a maximum of 20 Dragonfish sites and that all bonuses and rewards would be voided without warning if a player didn’t log into their account at least once every 5 days (previously it was 90 days). This is exactly the kind of thing we were talking about earlier that makes players want to move on. You only have to peek into the bingo rooms at a Dragonfish site to see that all of these changes have not gone down at all well with players and very few of our users seem to be interested in Dragonfish bingo sites these days.
Jumpman have a similar inactivity clause (in their case it’s 7 days) and went through a period with very few new site launches, but we are now seeing some new Jumpman sites; the problem there is that they are largely focused on slots and live casino, and have no bingo bonuses or promotions.
Jumpman have no chat in any of their bingo rooms and while some Dragonfish sites do it’s only at peak times, and for many online bingo players that is quite simply a deal breaker.
New Bingo Sites – Others
Without the frequent new bingo site launches seen in the past from Dragonfish and Jumpman (and the now defunct Cozy), only a few new bingo sites have launched in the last couple of years. Almost all of them have made use of the Pragmatic Play bingo product (BingoPlus excepted). The beauty of Pragmatic Play for operators is its versatility; it can be implemented as a “full fat” bingo product with hosted chat and exclusive bingo rooms and promotions as seen at PlayOJO, bet365 and Bingostars or as a simple plug in of networked bingo rooms with no chat (as at Jumpman sites). Pragmatic Play bingo sites can therefore be very different from each other and which ones you prefer will depend on what you are looking for in a bingo site.
In a surprise move, Playtech have come up with a new version of their bingo lobby that can be implemented as a plug in of networked bingo rooms in much the same way as Pragmatic Play’s bingo product. You can check it out right now at Heart Bingo and it’s going to be rolled out to many Progress Play casinos during 2025.
New Bingo Software?
BingoPlus runs on its own software with its own live callers and is genuinely new and different.
Two other new bingo products were supposedly coming to the UK but it now doesn’t look like happening in either case.
- End2End are a bingo software provider from Argentina who are super successful in other countries and whose bingo product was expected to be added to Aspire Global casinos. (Aspire have had a UKGC licence for remote bingo since 2019 and the original plan was to add Microgaming bingo). However, when we spoke to End2End at ICE London in February 2024 they told us that they won’t be coming to the UK with Aspire after all, and it seems that they no longer have a UK licence.
- LiveG24 have a live bingo product, with a caller drawing balls from a lottery style machine. Their UK licence was granted in June 2023 but now, their register entry has gone from the Gambling Commission website and mention of the UK has gone from their own website. So that’s the end of that!
UK players still have plenty of choice of live casino game shows, some of which – Mega Ball, Monopoly Big Baller, Vegas Ball Bonanza – play very much like bingo games. Ezugi (a subsidiary of Evolution) actually have a 90 ball live bingo game but it’s not available in the UK.
Where’s The Growth?
Dragonfish and Jumpman (and others) getting rid of the chat in the bingo rooms has actually created an opportunity for some of the big name bingo sites to go the other way by bigging up their community and chat. Buzz Bingo for example have many hours of bingo each week with a live host who appears on video and joins in the chat, and their latest initiative has big money games that play in Buzz clubs as well as on line.
Entain is another group of bingo sites that is in the ascendant. While the brands themselves have all been around for donkey’s years, their proprietary bingo software is relatively new. An evolution of the old Cozy Gaming bingo product which they bought back in 2017 and slowly refined over a couple of years at Foxy Bingo, it really started to come into its own in 2020 when Coral Bingo and Ladbrokes Bingo joined the party, and finally flagship brand Gala Bingo made the move to the new software in summer 2021. Since then, Entain bingo has been quietly going from strength to strength with the introduction of new bingo games including Slingo Bingo, free to play slot tournaments every day, a monthly £150K bingo session and many other engaging player promotions.
Mobile first
It’s clear from our own visitor stats that not only are more and more of you playing bingo and slots on mobile, an increasing number never play on any other device, and that means that the way people play and interact has been evolving over the last 10 years and will continue to do so.
If you’re playing bingo on your phone you’re highly likely to be doing something else at the same time – watching TV, chatting, scrolling through social media, paying attention so as not to miss getting off the bus at the right stop or possibly even a taking a phone call. This means that mobile content works best if it is snackable i.e. delivered in bite size chunks. A single bingo game is about the right length for that and so are a few slot spins. It’s also understandable that there’s less demand for chat as there are so many other potential distractions.
It’s not just about duration though, it’s about usability. To make a traditional bingo game playable on a mobile phone screen is quite difficult as there’s so much going on, and over the last few years operators have responded by developing single ticket multi stake bingo games and other variants – such as Battle Royale Bingo at Foxy Bingo – which have a “mobile first” design. And this is another issue which impacts chat – there’s usually not room for game and chat at the same time on the screen of a mobile phone.
Another issue with mobile play occurs when the bingo software doesn’t have schedule buy. The problem is that with only a short window before the game starts in which to buy tickets, it’s easy to get distracted or hit a data blackspot and miss it, especially if you have to do a lot of faffing about to select the right number of tickets.
Mobile first, then, remains very much the future of online bingo and operators and game developers forget it at their peril.
Old Favourites Still Rule
Despite the many new forms of bingo that game developers have come up with over the last few years, players return time and time again to that British classic, 90 ball bingo and to its close relative Deal Or No Deal 90. That’s why both Entain and Pragmatic Play have both come up with their own versions of the game in the last few years; Entain‘s is called Deal Or No Deal 90 but with branding from the US version of the show instead of the iconic red boxes, and Pragmatic’s is called Diamond Dazzle.
What else to expect in 2025
- Stake Limits
- Bonuses under threat
- Affordability Checks
- Different style of promotions
- Variable return to player
- Lots more bingo sites but hardly any of them with chat
Stake Limits
Stake limits on slot games for UK players were due to be implemented last September, with a £2 maximum spin value for under 25s and a £5 maximum spin value for everyone else, but following the General Election this was delayed until April 2025. The limits apply to slot games and Slingo only so (at least for now) you’ll still be free to spend whatever you like on bingo tickets or live game shows.
Bonuses under threat
The UK Gambling White Paper which was published back in 2023 has a whole section about reviewing bonuses, advertising and marketing; the consultation on this finished early last year and we finally heard back in March 2025. Curbs on advertising could mean the disappearance of bingo ads from TV and radio, the end of sports sponsorship by gambling firms, and new rules on what types of promotions bingo sites are allowed to run. The UK has been quite lax about all of this compared to some other countries. so we can expect some action to be taken. In Sweden, for example, operators are only allowed to give players a bonus once – so they can have a welcome offer but no further incentives or bonuses are allowed. In Ontario, Canada operators can give bonuses but they are not allowed to advertise them apart from to players who have explicitly opted in to receive marketing messages – so you have to register at the site and opt in to promotional messages before you can see what offers there are. And in Brazil, bonuses are not allowed at all.
The proposals that were consulted on fall well short of a complete ban but could still seriously affect bonus offers for new and existing players:
- They looked at wagering requirements and whether they should be banned altogether or capped at 1x, 5x or 10x the bonus. The cap of 10x bonus has been adopted; it was going to start in December but that’s now been pushed back to January 2026 to give operators more time to prepare. It may not have much effect on bingo bonuses, but expect slot bonuses to get a lot less generous!
- They considered a ban on mixing bonuses for different products in the same offer – which would mean no more bonus bundles containing slot spins or slot bonus as well as bingo bonus or bingo tickets. What’s been decided there is that “offers involving consumers having to carry out two or more types of gambling, such as betting and playing slots” are to be banned (again starting in January 2026). As to what that means in practice, we don’t yet know.
Affordability Checks
The Gambling Commission has been mandating affordability checks on players for quite a while now. Players have already become used to (but are still annoyed by) having to send in copies of ID documents such as driving licences and passports in order to get their account verified prior to making a withdrawal, but affordability checks take things to a whole new level as they can involve supplying bank statements, payslips and so on to prove how much spare money you have. Affordability checks typically kick in when you reach a certain spend level or want to increase a deposit limit that has been set for you by the operator.
Now, it’s all being standardised which is actually good news for players as the checks look set to become far less intrusive.
The plan is for there to be two levels of affordability check, or as we should now say financial vulnerability check.
- Light touch check (similar to a credit check, looking for CCJs and the like) triggered by net deposits (deposits minus withdrawals) exceeding a threshold in a rolling 30 day period. These checks became a licence requirement last August and currently the threshold is £500; it’s being reduced to £150 at the end of February 2025.
- Full check – these would be triggered by a larger net deposit amount still to be decided on (£1000 in a day has been suggested) and have been tested by a few big operators using historical data. They are not yet a licence requirement but we expect the Gambling Commission to take action on that later in the year. In the test, more than 95% of checks were able to be completed without the need to request anything from the player.
The Department for Culture, Media and Sport have said that 8 in 10 players would not trigger any of these checks and only 3% of the highest spenders would trigger the more stringent ones (mind you, this was before the election with a different crew in charge).
As an alternative to having to send in documents, some operators have been investigating the use of Open Banking technology for affordability checks. This would allow you to authorise your bank to share your data with the operator directly over a secure channel to establish how much you can afford to spend on gambling products, most likely determined by an computer program without a human being involved. While this is both better for data security and less hassle than sending copies of documents over the internet, it’s understandable that players might feel uneasy about it.
Different style of promotions
These days operators have to be really careful that their promotions don’t break responsible gambling rules by enticing players to spend more than they intended. And there’s also the proposed changes to bonuses (see above). We expect to see more promotions that are designed to engage and entertain without requiring a big spend and don’t involve a bonus with wagering requirements – daily bonus games, prize draws and so forth. The very popular daily free slot tournaments at Entain bingo sites are a perfect example of this.
Variable return to player on slot games
Over the last few years many slot game providers have moved away from making slot games with a fixed Return To Player and started making games where the RTP can be chosen by the casino from within a range. It’s not just new slot games either – operator configurable RTP has been added to many classic slot games such as Starburst, Shaman’s Dream and Immortal Romance. Starburst for example has RTP of 96.09%, 94.05% or 92.05% depending on where you play it – so quite a difference! It’s always a good idea to check the game help files for the current RTP before starting to play, to avoid any nasty surprises.
Lots more bingo sites but hardly any of them with chat
We can blame Pragmatic Play for this! As we said earlier, most Pragmatic Play bingo sites (and these days that means most new bingo sites as well as most bingo sites full stop) are basically casinos with a little bit of bingo on the side and no social interaction. Thanks to the size of the Pragmatic Play network, though, the bingo rooms are always busy enough to have worthwhile prize money.
If you’re looking for an old fashioned “proper” bingo site with exclusive bingo events and promotions and a lively community, these sites are not going to hit the mark – you need somewhere like Sky Bingo or Buzz Bingo for that. But in 2025, a great many players are using small screens to play and aren’t interested in chatting, and in that case one of the new style “casino with bingo on the side” sites will do very nicely, thank you.
So while we expect to be able to bring you several new bingo sites in 2025, most or even all of them are likely to be in this new style.
