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Cupcake Bingo is a Dragonfish powered bingo site but rather than being on the main Dragonfish network it is part of the Netboost network which also includes sites such as Robin Hood Bingo.
This particular network is very big on sliding jackpot games offering a very small chance of winning a very large amount so if that lottery-like style of play appeals to you, or if you just want a change from the main Dragonfish network, this could be a good site to play at. Although the network has several free bingo rooms, only one is open to low level players and even then it requires a recent deposit to have been made.
Cupcake Bingo itself is certainly very pretty looking (in a retro recipe book style) but although it had a couple of exclusive promotions and bingo games when it launched, these no longer seem to be around.