PricedUp is a UK facing casino and sportsbook which was launched in 2024 and has recently added bingo rooms. It’s a true independent, on its own licence.
PricedUp is on the increasingly popular Playbook platform and is operated by Off Course Bookmakers Limited who have offices in Hove and premises in Birmingham – a very British project, then. As you’d expect given the name of the operator, the sportsbook is very big on horse racing (while offering a full range of bets on football and many other sports). If you like, you can set the horse racing page to show UK and Ireland racing only.
The sportsbook features #PricedUpPushes which are enhanced odds on selected bets, some simple and some complex (e.g. on a jockey riding multiple winners in one day). Most but not all of the Pushes are horse racing related. PricedUp also has in play betting and a range of virtual sports you can bet on.
In the casino and live casino at PricedUp, there’s a great range of games from Pragmatic Play and others, with regular weekly promotions.
The PricedUp welcome offers are only available via affiliates (that’s us!) and you must follow our link to see it. The offer with its terms and conditions appears in a pop-up (covering the screen on mobile devices and positioned on the right on a larger screen).
PricedUp has a great selection of bingo rooms by Pragmatic Play (albeit without any chat facility).
You can quick buy tickets from the lobby without having to load up the bingo room you want first, and you can use the Pre-Buy button to buy tickets up to a month ahead of time.
The bingo rooms and the bingo lobby feature around 30 slot games as minigames, so you can play without leaving the bingo part of the site.
PricedUp started off with their main supplier being Pragmatic Play but they have been actively adding more game providers (in fact they added several while I was writing the first version of this review!) so expect to see an even greater choice in future.
For now, there’s Pragmatic Play classics including Gates of Olympus, Release The Kraken, Wolf Gold and a slew of Big Bass Games, plus Temple Tumble, Money Train and Money Cart from Relax and a great selection of other games from 4ThePlayer, Wazdan, Hacksaw and others. As a Pragmatic Play specialist they have a separate lobby area for the Drops & Wins promotion, so you can see all of the games which are currently included (they change from month to month). Pragmatic Play and Relax games also feature in the weekly Slots Club promotion.
PricedUp opened without any progressive jackpot slots but now, unusually for a site on the Playbook platform, they have a great selection of Dream Drop games by Relax Gaming (if you’re not familar with this particular progressive, it’s set to drop before reaching 2 million euros and there’s also five other jackpots including a must-go daily drop).
If you’d like a change from slots, there’s some blackjack and roulette games in the Table Games part of the lobby, some Slingo games in their own lobby area and there’s also a separate Live Casino lobby. There, you can find blackjack, roulette, baccarat and game shows by Pragmatic Play, along with an area for crash games although they currently only have three of these – Spaceman, High Flyer and Big Bass Crash.
If you don’t see anything you like right away, you can use the search box to look for games, but be aware that the search box in the casino only looks in the casino and the search box in the live casino only looks in the live casino. For example, if you search for “space” in the casino, you won’t find Spaceman because it is located in the Crash Games tab in the live casino.
PricedUp does not have a promotions page as such. Instead, relevant promotions appear in a carousel at the top of the page (whether on mobile or on a big screen). You’ll see sports betting promotions in the sportsbook, slots promotions (and splashes for new slot games) in the casino and live casino promotions (and splashes for new live casino games) in the live casino.
Mobile usability is excellent and Android and Apple apps are available.
What’s not so great is the range of payment options, or rather the absence of a range of payment options. If you are unwilling or unable to use a debit card to deposit, PricedUp is not the site for you as it is the only deposit method they accept.
It’s always great to see a new independent casino launch in the UK and although PricedUp doesn’t have the biggest range of slot and casino games, it’ more than enough to hit the mark for those looking for a sportsbook and casino combo with a bit of bingo too.
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All Playbook sites have the Responsible Gambling information in a pop up which is linked from the site footer and from a banner prominently placed in the lobby. You can find out how to access your account history and and how to use the safer gambling tools (deposit limits, reality check, time out and self exclusion as required by the Gambling Commission) and there’s links to GamCare, Gamstop etc. You can find out more about how self exclusion works in the terms and conditions and there’s information in the FAQ about how rolling net deposit limits work.

