iGaming Content Expert (Bingo & Slots)
Sue Dawson has been a specialist writer for Best New Bingo Sites since its launch in 2013 . She is a fount of detailed information on all forms of bingo and is particularly interested in the underlying maths of the game and its community aspect . She also has extensive knowledge about and huge enthusiasm for online slot games.
Sue’s professional expertise is built on a foundation of genuine, first-hand experience; she has been online for over 25 years and was an avid player of multiplayer games and active in many gaming forums before she discovered real money gaming.
Sue’s extensive knowledge of the iGaming industry has made her an instantly recognisable figure at conferences and other events.
Industry Recognition & Leadership
- Award Winner: Accepted the Bingo Affiliate award at the EGR Operator Awards (October 2024 and previously in 2021) on behalf of Best New Bingo Sites’ parent organisation, FTD Digital.
- Award Nominee: Shortlisted for Affiliate Content Manager of the Year at the 2025 Affiliate Leaders Awards.
- Industry Judge: Served as a judge for the iGB Affiliate Awards and the SBC Awards (on several occasions).
- Focus Group Member: Serves as a member of the iGB Executive industry focus group.
Speaking Engagements & Media Appearances
- Panel Moderator: Moderated a panel on affiliate-operator relationships at SBC Summit Lisbon (September 2025).
- Panel Speaker: Spoke on the “Bingo – it’s all about numbers” panel at SBC CasinoBeats Malta (May 2024) .
- Panel Speaker: Appeared in person at iGB Live (July 2022) on a panel discussing the UK Gambling Act White Paper .
- Panel Speaker: Spoke at Affiverse online and in person events .
- Panel Speaker: Joined the “The secrets of a well-equipped affiliate” panel at SBC Digital Innovation (online event, January 2025) .
- Podcast Guest: Featured on Episode 45 of the “Big Betting Balagan” industry podcast, “Eyes down for a Bingo Special” .
- Podcast Guest: Appeared on the “Crawling Mondays” podcast hosted by Aleyda Solis. Watch it on YouTube.
- Podcast Guest: Featured on the “Statsdrone Affiliate BI Podcast“. Watch it on YouTube.
Publications & Industry Interviews
Interviewed: Featured in SBC’s Casino Beats “Affiliate Leaders” series.- Interviewed: Interviewed by SBC’s Casino Beats website about AI and affiliation.
- Author: Wrote a piece for iGB about operator-affiliate relations.
- Author: Published a “conference survival guide” for iGB.
- Blog Feature: Profiled in the “Day In The Life Of” blog series for iGB.
About Sue
- Sue Dawson lives in South West London with her husband and son. Away from the world of iGaming, she’s happiest on the dance floor at a Scottish reeling ball, hiking the Capital Ring and the London Loop, around a board game table or watching motorsport on a Sunday afternoon.
- She’s also a lifelong science fiction fan and an active member of the UK sci-fi community, managing social media for the British national science fiction convention for the 2023 and 2024 events and also serving on the social media team for the Glasgow Worldcon in 2024.
- She can also be seen in a set of Scottish reeling tutorials on YouTube that have racked up tens of thousands of views over the last decade and continue to help those new to the reeling scene.
- Sue’s mix of curiosity, analytical thinking, and genuine enthusiasm for community activities reflects the same traits she brings to her professional work — thoughtful, detailed, and people-focused.
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Discover Sue's Articles
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Competition – Become The Ultimate Football Pie Connoisseur!
Love Football and Pies? We Need Your Help! If you're a diehard football fan with a taste for delicious match-day pies, then you might be...
Sue Dawson
10th November 2025
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Video Bingo & Game Show Bingo
If you've played bingo at a few different UK sites, you'll know that the prize pools and atmosphere in online bingo rooms can vary dramatically...
Sue Dawson
16th October 2025
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An Exclusive Interview With Kevin Kilbane
Kevin Kilbane is a former professional footballer who played for Everton, Sunderland, West Brom, plus others. He made 540 club appearances and earned 110 caps...
Sue Dawson
9th October 2025
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Foxy Dollars At Foxy Bingo
Entain are well known for their brilliant player promotions and their latest innovation, Foxy Dollars at Foxy Bingo, is one of the best yet. What...
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3rd October 2025
Discover Sue's Reviews
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Justin Casino
Just in time for winter 2025 comes Justin Casino, a slots focused site from Jumpman Gaming.
Sue Dawson
10th November 2025
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Paddy Power
Everyone has heard of Paddy Power and their unique, irreverent sense of humour. That big personality is part of what makes this site so great...
Sue Dawson
28th October 2025
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GeckoPlay
GeckoPlay is a new for 2025 slots and casino site with a huge selection of more than 8000 games.
Sue Dawson
15th October 2025
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Betfred
Betfred has slots, Playtech bingo, a sportsbook and a host of other products all served up by a household name.
Sue Dawson
13th October 2025
Discover Sue's Bingo Themes
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Election Night Bingo
Election Night Bingo These cards were originally created for the UK General Election in July 2024 and have now been customised for the US Presidential...
Sue Dawson
25th June 2024
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Formula One Season Bingo
Having bingo cards to complete as you watch Formula 1 with friends or family can really add to the entertainment value, whether it's the whole...
Sue Dawson
30th January 2024
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Formula 1 Grand Prix Weekend
Which Grand Prix weekend is coming up next? The cards are currently set up for the Formula 1 MSC Cruises Grande Prêmio de São Paulo 2025...
Sue Dawson
28th July 2022
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Umbrella Academy 4
All 6 episodes of The Umbrella Academy Season 4 land on Netflix on August 8th 2024. The Netflix series is based on the Dark Horse...
Sue Dawson
20th June 2022
