Ladbrokes

About Ladbrokes

Ladbrokes is one of those great British institutions. Its origins can be traced back to horse racing in 1886, although the Ladbrokes name was first used in 1902. After years as a bookmaker to the upper classes, the first Ladbrokes shops opened following the legalisation of such establishments in 1961. Hotels and casinos soon followed. After a slew of acquisitions, mergers and disposals, Ladbrokes eventually merged with Gala Coral in 2016, creating Britain’s biggest bookmaker. A couple of years later, Ladbrokes Coral was itself bought by GVC Holdings which has since rebranded as Entain plc. So as well as having a 100+ year history in the British gambling industry and a gig bricks and mortar presence in the UK, Ladbrokes is part of a behemoth betting and gaming business with a massive player base both on and offline.

All of this M&A activity has been great news for the Ladbrokes website. In the 2010s almost all of the casino and slot games were by Playtech and subsidiaries and while this did include some of the most popular games ever written, many favourite titles weren’t in evidence. The move on to Entain’s proprietary platform in 2020 changed all that and now Ladbrokes has one of the best ranges of slot and casino games anywhere.

Ladbrokes players are also now able to use a single account and wallet for all of their online, mobile and retail products.

Bingo at Ladbrokes

Since the platform upgrade in 2020, the bingo rooms at Ladbrokes have run on Entain’s own bingo platform which is based on the old Cozy Gaming bingo software but so improved as to be almost unrecognisable. Today, the Entain bingo network is one of the busiest and best in the UK market despite encompassing just four sites – Ladbrokes itself, Coral, Gala and Foxy.

• 90 ball bingo enthusiasts will feel at home here. There’s regular networked 90 ball rooms, a Ladbrokes exclusive room, Coronation Street, The Chase, Emmerdale, Deal Or No Deal 90, a penny bingo room that sometimes runs free games, and Friday Frenzy which runs weekly big money games.
• 75 ball bingo is well served also, with Deal Or No Deal 75 and the Entain exclusive Slingo Bingo as well as a couple of regular 75 ball rooms.
• Ladbrokes also offers other types of bingo in the form of 30 ball, 80 ball and the Entain exclusives Bingo Beats and Fishin’ Frenzy which are single ticket multi stake 50 ball bingo games designed to work well on a mobile phone screen.
• Pre-buy is available for all games (up to a week in advance, sometimes more) and you can buy discounted ticket packages for some special events.
• Regular bingo promotions and hosted chat give the bingo at Ladbrokes a real sense of community.

Slot Games at Ladbrokes

In 2026, there are 6000+ games available to play on the Ladbrokes website and the bulk of them are slot games – a massive and splendid selection including a large number of Entain exclusives. All are housed in a lobby area called Gaming.

The jackpots alone include Jackpot King, Rapid Fire, Age of the Gods, Red Tiger Daily Jackpots, IGT MegaJackpots, Sporting Legends, Gladiator, Eyecon Mega Jackpots, Jackpot Giant, Jackpot Blitz, Big Bass Jackpot Bonanza and a substantial but nameless jackpot that is exclusive to Entain sites and includes games like Melon Madness Megaways and Loot En Khamun. That should give you an idea of the quality of the game library.

There are many other Entain exclusive slot games to discover including Big Banker, Rainbow Lobster Pots and Lock O’The Irish; you can find these and other Entain specials including casino games and scratchcards in the Exclusive lobby tab.

The lobby tab for new games is packed with the latest new releases and thanks to Entain being an industry giant they often get exclusivity on new releases – look for the Play It Here First ribbon on the game tiles.

All of the rest of the slot games can be found either in the Slots tab where there’s some helpful groupings of games such as Big Bass, Megaways and In Shop, or via the search box. This is very powerful and returns partial as well as exact matches so, for example, if you search for “big bass” you’ll get a list of more than 200 games including all the Bigger Bass games and Big Catch Bass Fishing games as well as the Big Bass series, plus further down the list of results there’s games that include either “big” or “bass” but not both.

The only very slight minus point of the slot games library at Ladbrokes is that there isn’t a lot of information on the game tiles. Let’s say you are trying to choose which of the 15 Eye of Horus games to play; it would be helpful to be able to see the game features and Return To Player without having to open the game and look in the help files. Some casinos have an info panel attached to each game tile but Ladbrokes doesn’t – the only extra information you get is the jackpot size (if there is one).

Other Games at Ladbrokes

Slingo is very popular at Ladbrokes, to the extent that it has its own lobby area within the Gaming sections. If you prefer scratchcards or Lucky Tap, you’ll find these in the Instant Win lobby area along with a few other games including Mines and Boxes by Hacksaw.

Another type of game that is very big at Ladbrokes is live casino game shows. The Ladbrokes website has a beautifully done game show portal page which is basically a 3D map of a theme park with several of the game shows presented as rides (you’ll need to be logged in to see this). Visit the live casino area of the lobby and you’ll find even more game shows, live bingo and lotto including the latest titles from Pragmatic Play Live, Evolution and Playtech Live with the Entain exclusive Well Well Well Live.

More traditional live casino games are also there in abundance. There’s lots of live roulette tables including funky variants like Fishin’ Frenzy Roulette Live, and the live blackjack tables include many Ladbrokes exclusives. Live bingo and lotto games are grouped together as are live slots, and for those new to live casino there’s a selection of more than 30 “10p games” to try out.

Promotions at Ladbrokes

Entain are renowned for their daily free slot tournaments which are completely free to play and give players the opportunity to win free spins on Entain exclusive slot games and/or “Ladbucks” tokens. As well as running slot tournaments they run Live Contests every day (much the same thing but with game shows instead of slots and again, completely free to play).

Ladbrokes also have a poker product but you need to download an app to play.

Sports Betting at Ladbrokes

As you’d expect from such a well known bookie, the Ladbrokes sportsbook covers every sport you could possibly want and comes with many extras including:

• Best odds guaranteed on UK and Irish racing from 8am.
• Acca Insurance on football accumulators of 5 legs or more. This is available on a variety of markets and if 1 leg of the bet lets you down you get up to a £10 back as a free bet, you can only receive one free bet per day. This is also available in-play.
• Extra places offered on horse racing.
• Bet Builder+ which allows you to make a Bet Builder from multiple events mixing different sports like football and tennis.
• Lucky Dip bets which choose random outcomes at high odds including bet builder style bets.
• Live streaming and in shop radio commentary.
• Lots of special promotions

Virtual sports betting is also available if that’s what floats your boat.

Other Considerations

With all of this going on, Ladbrokes is a great place to play even if you’re not at all interested in the sports betting side of things. And for those who aren’t at all sporty, it’s still very convenient to be able to pop over to the sportsbook (or a Ladbrokes shop) to place a bet from time to time whether it be on the Grand National, Eurovision, the Oscars, the 49s or maybe even a flutter on the next Doctor Who! They also have esports betting.

Ladbrokes run so many promotions that you may have missed that they have their very own virtual currency (similar to Foxy Dollars) which you can win in free promotions and use to play slot games for fun.

Ladbrokes has mobile apps for the casino and sportsbook. Mobile users can play bingo by visiting the site on a phone or tablet browser. Entain’s mobile version of the bingo lobby offers a simplified view of the bingo tickets and it’s super easy to move between bingo gameplay, chat and minigames.

If Ladbrokes has a weak area, it’s deposit methods. There’s not a lot of choice, and if you want to claim the welcome offer there’s no choice at all – only debit cards are allowed and not all of those.

If you use Ladbrokes shops as well as betting online you may want to join Club Ladbrokes. As well as giving you access to special offers in shop, it enables you to make cash deposits to and withdrawals from your online account at their shop counters.

Final Thoughts

Where Ladbrokes really excels is in the vast range of products they offer – sportsbook, bingo, poker and of course a massive selection of slot and casino games including a lobby area that is just for live game shows. If you like to dabble in a bit of everything, this could be the site for you, especially as it’s run by a reassuringly familiar household name and has the highest possible rating for player funds protection!