easyBet

About easyBet

If only everything in life was so straightforward and easy. Most things aren’t, however the easy brand, which is a household name I’m sure you all have heard of, has a simple ethos. They aim to keep things simple, keep things affordable and don’t overcomplicate things. The easyGroup was founded by Sir Stelios Haji-Ioannou who launched easyJet back in 1995. With that instant success the easyGroup has constantly branched out into different markets trying to make it simple and “easier.” Over the years some ventures have been more successful than others with easyHotel, easyBus, easyCar, easyStorage, easyMoney and easyGym still going strong. Other ventures not so prosperous which included a discount supermarket concept easyFoodstore, pizza delivery chain easyPizza and a internet cafe chain that didn’t last very long. As you have probably guessed, easyBet is the latest enterprise from the easyGroup, which was launched quite recently – October 2024 in fact.

Cautiously, they haven’t entered into the world of iGaming alone. Behind their logo and orange branding, easyBet is powered by Triplebet Limited, the masterminds behind Matchbook. With focus on the brand’s ethos this platform is well… “easy” to use, a simple sportsbook/betting exchange with mainstream betting markets only, making it clutter free and straightforward. So does easyBet deliver? Has the take off been smooth and trouble free or is there a bit of turbulence and jet lag when you arrive? Let’s have a closer look!

easyBet has an orange and white background with some sky blue spread around the platform which is appealing on the eye. At the time of writing there is only a sportsbook/betting exchange available. But watch this space as the rumour mill is rife with easyBingo and casino possibly to be added in the near future.

Some will instantly recognise the familiar layout of their site as it is pretty much a mirror image of Matchbook. The layout is simple with links to numerous sports running down the left on desktop or via the menu section on mobile, with banners running across the top focusing on various promotions on offer. All things account related are towards the top right with live chat support available via the blue bubble or at the bottom on any page on the platform.

Getting Started

easyBet has a great welcome offer which you can receive by clicking or tapping on the link above. Firstly please ensure you enter the bonus code EB20 within the sign up process. If you place a total of £20 in wagers, consisting of 2 separate £10 bets at 2.0/evens or above on different events, you will receive £20 in free bets. The free bets are divided into four £5 bets which include 1 x football, 1 x horse racing, 1 x multiples and 1 for a market of your choice. This offers tremendous value, but be aware that if you have previously signed up to Matchbook you can’t take part in this offer. You can deposit with a variety of methods including Visa/Mastercard, Skrill, Neteller, Google Pay or Apple Pay from a mobile device, but not all payment methods qualify for the offer.

Signing up here has been made (you guessed it) easy and user friendly taking a few minutes at most. You will receive a welcome email, with options to set deposit limits, reality checks and how you receive messages from easyBet. There are also a wider range of safer gambling tools in your account area. easyBet will try and verify your account instantly in the sign up process. However, you could be asked to verify your account by providing ID and proof of address. This is completely normal in line with compliance set by the Gambling Commission and nothing to worry about.

Sports Betting at easyBet

At first glance this sports book could be a little daunting to the average sports punter as it is in fact a betting exchange. Hmmmm not so easy…bet then! Well ok, it’s not so easy if you don’t understand how a betting exchange works.

Firstly, odds are all in decimal format and there is no option here to change them to fractional. If you would like more information about the different kinds of odds and bets types here, a full explanation is given at the Sports Betting Guide To Bet Types. In brief:

• Back odds are in blue, this is where you will place a traditional bet.
• Lay odds are in pink where you can play bookmaker and lay/take bets on the event outcome.

There are pros and cons when betting on an exchange; one plus point is that the prices offered here generally provide the true odds of the outcome that you are betting on. So compared to more traditional bookmakers, the odds on offer here for a majority of outcomes tend to be bigger. Great I hear you say and it is. However please be mindful you pay 2% commission on all winning bets which is taken from your returns if you are lucky enough to win (but there’s no commission on losing bets).

The great thing about this platform is how simplistic it is, once you get your head round using an exchange. easyBet is pretty straightforward; they cover all popular sports and events with no niche sports cluttering up the place. Links to all that is covered are towards the left on desktop or through the menu tab on mobile. American Football, Basketball and MMA are covered alongside UK/Irish/World Horse racing and Greyhound racing which you can stream live. Football is of course also widely available with the added ability to place acca and builder bets via their betslip under multiples. This is a great feature which not all exchanges offer. There is also an excellent in-play area covering a variety of sports. Another great feature is the enhanced special section which is jam packed with good value price boosts without all the excess baggage. (pardon the pun)

Other Products at easyBet

Although there is nothing else on offer at the moment, fasten your seatbelts and get ready for takeoff, as easyBingo could be on the runway and easyCasino could be boarding with added inflight entertainment very soon.

Other Things to Consider

Alongside easyBet’s welcome offer covered earlier are a fair few ongoing promotions. There is a weekly acca offer and Greyhound track club that rewards free bets when you stake £30. There is a Saturday early kick off bet builder promotion when you stake £20 you are rewarded with £10 worth of free bet builder bets. Also for all you American football fans there is a bet builder offer rewarding you with a £5 free bet builder for the Monday night game. easyBet also sends out account specific offers, so keep an eye on your emails if you have opted in to marketing.

easyBet is very much accessible through means of all different user devices, with their platform pretty much mirrored to their desktop version. There is also an app available but to be perfectly honest it runs just fine via any mobile browser. So if you’re watching the match with your friends or have to visit the in-laws on a Sunday afternoon, easyBet won’t let you down.

If the need arises there are a few ways to contact easyBet’s friendly customer service team. Live chat support is available from 9am to 2am each day through the help bubble or via links at the bottom of any page. Alternatively, you can also email them any queries you may have or request a callback if you prefer a phone call.

Final Thoughts

If you like your betting without the baggage this could be the place for you. It gets you to where you want to be quickly offering a no frills gaming experience, alongside numerous promotions which offer great value. Sounds familiar doesn’t it! With a casino possibly circling the runway, maybe it’s time you jumped on board for a look.