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New Bingo Sites July 2021

New bingo sites galore! We’ve got reviews of all the newest and best new bingo sites for 2021.  Exclusive bingo bonuses when you deposit £5, no deposit free spins or keep your winnings with zero wagering requirements, we’ve got it all – and if slots are your thing, we’ve also got some great new casino sites for you!

New Bingo Sites 2021


2020 was a year of big changes in the online bingo world but despite the demise of no fewer than three bingo software platforms and the closure of dozens of bingo sites, the game has seen quite a resurgence in popularity and many new bingo sites have launched. We expect this to continue, with plenty of different types of bingo software and welcome offers at new bingo sites in 2021.

  1. Why play at a new bingo site?
  2. All new bingo sites are not equal
  3. When is a new bingo site, not a new bingo site?
  4. New bingo sites: big changes last year
  5. New bingo sites: what’s coming in 2021?
New Bingo Sites
New Bingo Sites

Why play at a new bingo site?

If you’re completely new to online bingo, you’ll probably want to go for one of the big name bingo sites for the reassurance of a household name (although as will be seen from our page about trusted and safe bingo sites, the size of the brand does NOT necessarily mean your money is safe). Many players choose to stick with just one site, especially if it has a really good range of bingo rooms, player promotions and slot games. There are lots of potential reasons why you might want to sign up with a new bingo site, however:

  • Different choice of bingo games
  • Different choice of slot games
  • New people to chat with
  • Different player promotions
  • Different payment options (e.g. MuchBetter, Apple Pay, Pay by Phone)
  • Bingo rooms that hit the sweet spot between being too quiet (boring) or too busy (wins too infrequent)
  • Better customer service/wagering requirements/withdrawal rules
  • Last but not least – you get to take up a new welcome offer

All new bingo sites are not equal

Once you’ve played at a few different bingo sites you will soon notice that many of them have exactly the same bingo rooms and slot games and sometimes exactly the same promotions as each other, with only the home page looking different. For example, almost all Jumpman bingo sites have the same Mega Wheel welcome offer, and all Dragonfish network sites have the same monthly £10,000 bingo game. This is because Jumpman and Dragonfish provide an off the shelf product for anyone who wants to open their own online bingo site quickly and easily – otherwise known as a white label or skin site. The licensing, account verification and payment processing are all handled centrally and this explains why all Dragonfish powered bingo sites have a licence from 888 UK Limited and payment processing by Cassava, and all Dragonfish network bingo sites have the same customer services telephone number.

Most new bingo sites are skins, but the quality of skins varies dramatically. For example, a new Dragonfish site with added extras such as exclusive bingo rooms and promotions ticks many more items on our list than a Jumpman skin site does (especially as the Jumpman bingo rooms aren’t even unique to Jumpman!)

Every now and again, however, something which is genuinely new and different is launched. Truly new bingo sites, it seems, are like buses – you wait months and then two come along at the same time, in this case MrQ and Buzz Bingo, launched within a couple of months of each other and bringing a breath of fresh air to the world of online bingo.

  • Mr Q is on a proprietary bingo platform that is British through and through.
  • Buzz Bingo is Playtech bingo as you’ve never seen it before.

More than 2 years after launch, these two revolutionary new online bingo sites are still attracting players in droves. Both are No Wagering bingo sites and indeed, they do that so well that it is hard for any other new bingo site to compete!

In 2020, on the other hand, what was genuinely new and different was the Pragmatic Play bingo software which went from strength to strength after being launched late the previous year.

When is a new bingo site, not a new bingo site?

Sometimes we add bingo sites to this page that aren’t brand new sites – some relaunches of old bingo sites qualify and there’s also the case where bingo is added to existing slot and casino sites.

Relaunches

Most relaunches and redesigns of existing bingo sites don’t make it into our New Bingo Sites listings – just having a new look or upgraded technology doesn’t cut it (although we might write a news item about it if there’s added extras). To qualify, the site needs to have moved to completely different bingo software and/or have a new bingo welcome offer that is open to everyone even if they’ve played at that site before. For example, Kitty Bingo moving from proprietary software to Virtue Fusion and Lovehearts Bingo becoming a No Wagering site. If everyone is able to sign up and claim the welcome offer regardless of whether they’ve played there previously, it’s effectively an entirely new site – and even if they can’t, when a site moves to new or better software we think it’s worth bringing it to a whole new audience.

Casino or slot sites with newly added bingo

We saw a lot of this in 2020 – the excellent Pragmatic Play bingo software was added to a number of Nektan slot and casino sites(some of which had been around for years) and later on to PlayOJO – and we expect it to continue in 2021. Merely adding bingo as Mr Green did a couple of years ago isn’t enough, though – to qualify, these sites need to have a bingo related welcome offer.

New bingo sites: big changes last year

A ban on credit cards

During 2019 the Gambling Commission turned its attention on the use of credit cards for gambling, both on and offline – covering sports betting, casino and lottery as well as bingo – the idea being that no-one should be gambling with borrowed money. After considering a number of options they decided on a complete ban which came into force on April 14th 2020. The credit card ban also affects the use of other payment methods such as paysafecard and Paypal which could, at that time, be funded using a credit card (and still can be for non gambling related purposes). The onus is on the payment providers to ensure that credit cards can’t be used and if they aren’t successful in doing this , those payment methods will end up being hit with the ban hammer as well. Many bingo sites are restricting Paypal and other such payment methods to existing players, so if you sign up at one of them now, you won’t be able to use Paypal as a payment method.

Offline players go online

Due to the temporary closure of bingo halls nationwide in Spring 2020, there was a large influx of players to UK bingo sites who had not previously played online bingo, revitalising the entire online bingo industry. It has yet to be seen how many of those players will continue to play online once things get back to normal.
It’s possibly as a result of this that we’ve seen more new bingo sites launch in the second half of 2020 than at any time in the last few years. Let’s hope the momentum continues in 2021!

Pragmatic Play bingo takes off & Jumpman outsource their bingo provision

The Pragmatic Play bingo product which was first shown at ICE London in February 2018 was finally released in late 2019, initially as a soft launch at one site only and then across a selection of Nektan sites. A bingo bonus welcome offer coupled with fixed jackpot games in one of the bingo rooms soon attracted enough players to make it a serious contender and in Spring 2020 the Pragmatic Play bingo software was rolled out to more than 150 Jumpman bingo sites and Jumpman slot sites, replacing Jumpman’s own bingo product. Other entire networks of bingo sites have now gone on to this great new bingo software and we expect it to become even more widespread in 2021, rivalling Dragonfish in its reach.

Dragonfish gets a much needed update

During 2020, the new “Snow White” bingo lobby was introduced and rolled out to all Dragonfish bingo sites. It’s a massive upgrade in terms of useability, especially on mobile devices, and puts bingo, slot games and promotions all inside one easy to navigate lobby.

Goodbye Cozy

The Cozy bingo software used to power dozens of white label sites but most of these had already closed by the end of 2019, including the house owned flagship brand Landmark Bingo. This was a result of the purchase of Cozy Gaming by GVC back in 2017; it became apparent that what GVC actually wanted from the purchase was the Cozy bingo software and the network of white label sites was considered to be a liability rather than an asset. In Summer 2020 all the remaining Cozy bingo sites either closed or migrated to other platforms. The Cozy software lives on as the basis for GVC’s proprietary bingo platform as seen at Coral Bingo and several other sites, but the GVC product goes far, far beyond what the old Cozy bingo software had to offer.

Goodbye Microgaming

At the start of 2020 we were really excited about what we thought was going to be a great year for Microgaming bingo. We’d learned at industry conferences during 2019 that a new 30 ball bingo game was going to be launched and that they were actively looking for new operators to partner with, and we fully expected the Microgaming bingo product to appear at Aspire Global and Skill On Net casinos during 2020. The kibosh was well and truly put on that not long afterwards, however, when Microgaming did a stunning U-turn and announced that they would be retiring their bingo product later in 2020. The Microgaming bingo network closed at the end of October 2020.

VIP schemes reined in

New rules regarding VIP schemes were introduced in October 2020, changing both the way the schemes operate and how players gain entry. Encouraging excess spending to achieve or retain a level in a tiered scheme is not allowed, meaning that all the schemes where players had to meet a monthly spending target to maintain their VIP status are gone. Operators also have to carry out much more rigorous checks on players before offering them VIP status; as well as up to date evidence of the player’s identity, occupation and source of funds they have to evaluate them for vulnerability to gambling related harm and chack that whatever they are spending is affordable and sustainable. Needless to say a lot of players find this extremely intrusive and this has made the remaining VIP schemes a lot less appealing.

Free daily games become even more popular

…and that brings us on to free daily games. These have been getting more and more widespread over the last few years, often instead of a loyalty scheme. Generally, players can win a small amount of bingo or slot bonus, free spins or sometimes cash. Essentially, these games reward players for visiting often rather than for the amount they spend, although some of them require players to have deposited or played within a certain time frame to qualify.

Here at Best New Bingo Sites we love daily games. We think they really add to the entertainment value, whether the prize is instant as at Buzz Bingo or whether you have to collect sets of tokens and redeem for a prize as in the game at Kitty Bingo. Arguably the best daily game is the match 3 game Merge at Tombola. which can be played twice a day – once at Tombola Bingo and once at Tombola Arcade – and has hundreds of daily prizes worth tens of thousands of pounds a week. Merge and its immediate precursor 4Free both represent a big improvement over their earlier daily games Stars which had to be played every day for a week and which had only one (admittedly rather large) prize each time, Trio which was just a bit dull and Worlds which wasn’t free.

Not all new bingo sites have the wherewithal to add a daily game (it depends on the software), but those that don’t usually either have daily slot spins as part of the loyalty program (Dragonfish), or some form of gamification where players can collect items and redeem for a bonus or bonus game (Jumpman).

No Wagering going out of fashion?

Back at the start of 2019 No Wagering bingo sites and No Wagering slot sites seemed to be on a roll – hugely popular with players and more opening all the time. But in fact, the backlash had already started. BGO, one of the pioneers of No Wagering offers, returned to a more traditional bonus for their welcome offers in late 2018 and by the end of 2020 their wagering requirements were higher than ever. Several other No Wagering slot sites including the likes of Arcade Spins also returned to an old fashioned bonus offer and at the end of 2019 Tickety Bingo became the first Dragonfish bingo site for ages to launch with a traditional bingo bonus welcome offer. The launch of Bingo Barmy towards the end of 2020 and the shock move of Betfred Bingo to a No Wagering model shows that No Wagering still has legs, however.

We have a few ideas about why there are fewer No Wagering offers around.

  1. We believe that some of the No Wagering sites – Buzz Bingo, MrQ, Heart Bingo, PlayOJO and a few others – do so much to keep their players engaged that they have little desire to go and play anywhere else and that is a very difficult act for a new No Wagering site to follow or compete with.
  2. No Wagering offers have sometimes been targeted by organised bonus abusers and smaller operators may lack the resources to deal with this effectively.
  3. The arrival of bingo at Nektan sites complete with a 300% bingo bonus offer put the cat among the pigeons. Free bingo ticket and/or slot spin welcome offers (mostly but not all No Wagering) were all that was available at new bingo sites during the early part of 2019. Once the Nektan offers came on the scene, many players apparently decided that they preferred a bonus with a wagering requirement to free bingo tickets without one.

Fewer, bigger bingo networks

A few years ago there were three Cozy networks, two Jumpman networks and several Dragonfish networks that were completely separate from each other. The Cozy and Jumpman networks have now gone completely and the distinction between the different Dragonfish networks has become blurred as many rooms including free bingo and jackpot games are shared across multiple networks. The effect of this is to reduce player choice but increase liquidity, making the bingo rooms livelier and prizes larger.

Bigger prizes make the bingo more attractive and this brings even more players into the bingo rooms.  However, it is possible to have too much of a good thing. When there are excessive numbers of players in a bingo room:

  1. The chance of actually winning anything becomes very small
  2. The chat can become impossible to keep up with, especially on a mobile

This does not make for a pleasant player experience even in a free bingo room, and this is why the best new bingo sites strike a balance between widely networked rooms and rooms which are either exclusive to them or shared with just a few other sites.

Brexit

The end of the Brexit transition period brought to prominence online bingo’s special issue – Gibraltar.  Many operators have offices and/or servers there (though some have moved to Malta since 2016 when the Brexit vote took place). Gibraltar is tiny (5km x 1.6km, population around 34,000) and expensive, so up to 10,000 people who work there (around half the Gibraltar workforce) live in Spain and cross the border twice every day. A dry run for post Brexit border controls  resulted in a 3-5 hour wait to cross and massive disruption was expected.  However, at the very last minute a deal was agreed that meant border controls between Spain and Gibraltar would not be necessary.

It remains to be seen how cross border digital services will be affected by Brexit in the longer term; the servers for NetEnt slot games, for instance, are located in the EU.

New bingo sites: what’s coming in 2021?

Here are some of our predictions for the coming year.

Gambling Act review shakes up the industry

We start with something which is a really big deal but whose effects may not be fully felt until 2022.  The Gambling Act 2005, which regulates all UK gambling sites and products, online and offline, is undergoing a comprehensive review in 2021.  The first phase is a 16 week call for evidence which runs up until the end of March 2021, but one change has already been announced, the raising of the minimum age for all National Lottery products to 18 from October 2021.  Online stake limits are also under consideration as are advertising and promotions.  This could affect online bingo in all sorts of ways.

  • Online stake limits refers to slot games and spin value, but what if it also applies to bingo ticket purchases?  In a game with a ticket price of 50p, if the stake limit was £2 you wouldn’t be able to buy more than 4 tickets!
  • Bingo site advertising could be banned from TV and radio altogether.
  • In Sweden operators are only allowed to give players a bonus once, in their welcome offer.  No further incentives or bonuses are allowed.  What if the UK follows suit?  Could we see the end of prize draws, free spins and even free bingo rooms?

It’s too early in the process to do more than speculate but we’ll bring you more news when we have it.

Aspire Global and/or Skill on Net casinos finally get bingo

At the start of last year Karamba (the original Aspire casino) and PlayOJO (the original Skill On Net casino) were busily publicising their soon to be launched bingo products within the industry. Problem was, the product of choice was Microgaming and we know what happened there! PlayOJO Bingo launched on Pragmatic Play instead but during the second half of 2020 there was no sign of bingo coming to other Skill on Net casinos or to Karamba (unless you count the addition of Evolution’s live bingo style game Mega Ball).

Aspire casinos have the potential to hit the ground running with a bingo product as they’ve already added remote bingo to their UK licence (announced at the end of August 2019).  They would really have to be going with Pragmatic Play too, as there’s currently no other bingo product that works as a casino plug-in. (Yggdrasil were working on a similar product back in 2018 but nothing has been heard of it in the last year so we suspect it has been quietly cancelled).

What about Skill On Net? Well, in January 2021 Andrew Steddy, the head of bingo at PlayOJO, gave an interview to the Casino Beats industry news site, in the course of which he said “we’re keen to launch bingo with other brands on the Skill On Net network”.  We take that as a big positive sign that it’s on the way!

Pragmatic Play bingo rolls out to even more sites

This one’s a no-brainer!  The Pragmatic Play bingo product is unique in that it can be added to an existing site as a plug-in – just like adding a new slot game – rather than requiring an underlying platform change.  This makes it MUCH easier for operators who haven’t run a bingo site before to get in on the action and we expect many more to do just that in 2021.

KYC (know your customer) and affordability checks become even more intrusive

The rules on account verification were tightened in May 2019.  Prior to that, players were often only required to prove their identity when they tried to withdraw but subsequently, bingo sites (along with casinos and all other betting sites) have to verify age and identity of a new player before they are allowed to make a deposit or play any games – including free to play and demo games. Most large operators use specialist player verification services that carry out checks behind the scenes but at many new bingo sites this can mean sending in copies of documents such as passports and driving licences before taking up no deposit bingo offers and newbie free bingo rooms.

It’s not just your identity that bingo sites are obliged to verify these days though; the Gambling Commission has been tightening up requirements (quite independently of the Gambling Act review) and they now have to check on your occupation and source of funds as part of determining whether what you spend on gambling products is affordable and sustainable, which in turn is part of pro-actively protecting players from gambling related harm.  So done with the best of intentions – and who, after all, would want to see any more of this sort of horror story where players fall into addiction and run up thousands of pounds of debt or resort to theft or fraud in order to fuel it?

The more extensive checks aren’t going to be popular, though, either with players or with operators (who will no doubt have to field lots of complaints from angry customers who think they are being too nosy).

Slot game stake limits and curb on autoplay

Slot game stake limits are being looked at as part of the Gambling Act review, but they are also being investigated by the industry standards body the Betting and Gaming Council as they roll out a new code of conduct for slot game design.  Some measures were already in effect at the start of the year (2.5 second minimum time between spins, no playing in multiple windows) and others took effect in February 2021 (no celebration of wins below stake size, players must interact to start or finish a bonus round).  Other measures are still being evaluated to see if they would reduce the risk of gambling related harm, such as lowering the maximum stake.

The Gambling Commission also has previous for unilaterally changing the rules on slot game design.  In October 2019 they wrote directly to all UK licensed slot game providers (bypassing the operators) telling them to remove all slot games offering a “buy the bonus round” option from UK bingo and slot sites and casinos. Some of these slots simply disappeared and others had the buy the bonus option disabled server side for UK players.

Having done this once (actually more than once, as that’s also how the original autoplay restrictions came into force), the UKGC can do it again and in February 2021 they did indeed do it again, announcing a complete ban on autoplay to take effect by the end of October.  What other slot feature might be removed during 2021, we wonder? Gambling the bonus round? Paying to respin one or more reels? Other forms of stake modifier?

We may finally have to stop mentioning Fluffy Favourites

The Fluffy Favourites slot game and its three sequels, together with Slingo Fluffy Favourites and the two Fluffy Favourites bingo games have been a source of controversy and confusion for years. Nellie and the other cuddly toys can’t be shown in any advertising in case they appeal to children, and this means they can’t be shown on any part of an operator’s website that can be viewed without having an account and being logged in.

The problem is that different operators have very different ideas about how far to take this. Some show a version of the game tile to the public that doesn’t include the offending plushies, just the name of the game. Others don’t show the tile at all until after login.  Now, it’s gone still further; 32red were recently in trouble with the Advertising Standards Authority just for mentioning the name of a fairytale themed slot game in a Google ad and now, a few operators are interpreting the guidance so strictly that they avoid even mentioning the name of any of these games and have asked us not to mention them either when reviewing their product. Other operators still include Fluffy Favourites spins in their welcome offer but we wonder how long it will be before the plug gets pulled on that too.  Indeed, will 2021 be the year we have to stop talking about Fluffy altogether?

Mobile play continues to be a game changer

It’s clear from our own visitor stats that not only are more and more of you playing bingo and slots on mobile, an increasing number never play on any other device, and that means that the way people play has been evolving and will continue to evolve.

A player on a bingo site via a mobile device is highly likely to be doing something else at the same time – watching TV, chatting, paying attention so as not to miss getting off the bus at the right stop or even – shock, horror – an actual phone call. This means that mobile content needs to be snackable i.e. delivered in bite size chunks. A single bingo game is about the right length for that and so are a few slot spins.

The problem with playing bingo on mobile, though, is that if there is only a short window before the game starts in which to buy tickets, it’s really easy to get distracted or hit a data blackspot and miss it – and that’s one reason why there can be such a big difference in how busy the bingo rooms are at sites with a fully featured pre-buy (Virtue Fusion, Relax Gaming, Gamesys, Pragmatic Play) compared to sites without (Dragonfish). With pre-buy, a player can buy tickets for a number of games in one go and then dip in and out of the action – and the chat – at will.

Dip in and out of the chat, that is, if chat is easy to use on a mobile – but in some cases it isn’t, or there isn’t any chat. We believe that removing the chat is very off-putting for bingo players and that mobile players still want to chat. Far from not wanting to chat as often or as long as desktop players, mobile players use the chat just as much as non mobile players (50% of players across all devices, according to our source at Playtech). Some make heavy use of emojis while others type just as fast on a mobile as a desktop user would on a regular keyboard.

The move towards mobile play also affects the design of the bingo games themselves and we expect to see many more new bingo games like Buzz Bingo Blast and Tombola Blocks, where players have just one ticket to keep track of and play is super fast. The operator who is best at this is undoubtedly Tombola themselves and their recent games such as Potion and Paper have clearly been designed for maximum playability on phone screens. It seems that Pragmatic Play understand this too – they recently launched Bingo Blast, a bingo game which is classic 90 ball bingo with only the exciting part (as players come close to bingo) played at normal speed and the earlier calls done super fast.

What we DON’T expect to see any time soon, or possibly ever, is online bingo on any device smaller than a smartphone, and again, this comes back to the chat which simply wouldn’t be possible on a screen any smaller than that.

Whatever happens in the coming year, we have faith in the ongoing popularity of online bingo and we expect to be able to bring you plenty of new bingo sites to play at throughout 2021 and beyond.

Sue Dawson
Head of Content

Sue Dawson has been writing about (and playing) online bingo and slots since 2013, putting her unique spin on everything.

FAQ's

New bingo sites are safe and trustworthy as long as they are regulated by the UK Gambling Commission. However, not all bingo sites have the same level of insolvency protection for player funds and you can find out more about that on our Trusted & Safe Bingo Sites page.

There are hundreds of online bingo sites that are open to UK players but not many of them are actually new bingo sites. Over the last couple of years, we’ve been seeing an average of one new bingo site a month launched. We have lots of listings for older bingo sites elsewhere on our site, so you’ll probably be able to find several that are new to you.

Yes, free bingo rooms for new players are a feature at most new bingo sites (and indeed at many older ones). To be allowed to play, you’ll need to have your account age and ID verified and register a payment method even if no deposit is required.

No, there are no UK bingo sites, new or old, that accept deposits via credit card.  They are all banned from doing so by the UK Gambling Commission with effect from April 2020.

All new bingo sites have slots but not all new slot sites have bingo. If you are mainly interested in playing slots and want a slots focused welcome offer check out our New Slot Sites page for dozens of new slot sites.

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