We use cookies to analyse traffic and for ad measurement purposes, including for personalizing ads. Read Our Cookie Policy

igb-logo egr-logo
Q&A With Mecca Bingo

Q&A With Mecca Bingo


Sue Dawson

Mecca Bingo celebrates an astonishing 60 years in the business this year (obviously not all of them online!).  Anthony Conroy, a director at Rank Interactive, joined us for a Q&A session to reflect on this iconic bingo brand’s amazing history and plans for the future.

Q: Nice to meet you, Anthony!  Please tell us a bit about yourself and your role at Mecca Bingo.

Anthony Conroy from Mecca

A: I’ve been working in gaming for around 15 years starting out in a Customer Support role myself back in Ireland. I’ve been at Mecca for around 4 years and I have to say it’s been the most personally rewarding work I’ve done to date. Bingo is a community and never was that more important and evident than in the last 12 months. Players have been supporting each other through various lockdowns, illnesses and the loneliness that’s impacted so many people. We’ve got some amazing feedback from our Bingo community over this year and we’ve all really pulled together to help each other through it. We’ve done everything we can to fill the calendar with interesting and fun events to keep players connected to each other and while it’s been a huge amount of work, it’s been well worth it.

Q: Mecca Bingo turned 60 this year. How do you think the game of bingo and the way people play it will have changed by the time Mecca’s 100th birthday comes round?

A: It’s going to be really interesting to see where Bingo leads us in the next 40 years! Since Mecca opened its doors in 1961 we’ve seen a massive shift across the world in how we enjoy entertainment and where we find it. From the development of the internet right through to the latest phones and tablets we use to play online Bingo, we can already see ideas like Netflix style predictive suggestions giving people just the right game at the right time for players to join.

Change is inspired by the next generation and the clear focus from people most recently has been on a much more immersive experience. It’s not a stretch to imagine that in 40 years you’ll see Virtual Bingo Worlds where players can enter a space and, using virtual reality, that space changes to a swanky bar, Bingo Club or any other location imaginable. You could shape your own world and night out based on any location you and your friends can imagine. There’s been so much change over the years but one thing that’s unshakeable is the love for the classic 90 ball Bingo. In 40 or 400 years I don’t see 90 ball being uncrowned.

Q: What about the near future? What exciting innovations can we look forward to in the bingo world over the next five years?

A: As I’ve said Bingo is evolving, it’s becoming a more entertaining and immersive experience for players which is fantastic. I’m really excited by TV style entertainment shows being at the heart of bingo entertainment with things like phone in shows, chat quizzes and live events popping on a regular basis. We’ve just finished two months of live shows ourselves over December and February to help keep players entertained during lockdown and we gave away over £100,000 to lucky customers during that time. Feedback was fantastic and players were literally waiting by their phones each night to get a call from the Studio M crew.

At Mecca we’re always speaking to our players to improve their overall experience and try to deliver the next big thing based on that feedback. We’ve launched many popular games like Best Odds Bingo (BOB), which is all about having an even playing field and player fairness, Premier Bingo Jackpots where you can win a fortune at any time from just 1p and mobile games like Emoji and Burst. We pride ourselves on knowing our players and considering their needs. This year is no exception with the launch of two great new products in the coming weeks (watch this space!) and we’re already in the pipeline for next year.

Q: Playing bingo on a mobile phone has become more and more popular over the last few years. Mecca’s Burst Bingo and Emoji Bingo games were some of the first bingo games to be designed to work well on small screens. Can you tell me about anything else you’ve done or plan to do to make Mecca Bingo easy to use on mobiles?

A: We’re in the process of revamping our website and Bingo app. I’m a firm believer that any change you make has to have a clear benefit to the customer so we are monitoring and measuring any changes we make with players to make sure it’s well received. Players love the simplicity of our site and app so we don’t want ruin that by complicating it with functions no one will use and will make things more difficult to find. On a mobile phone it’s much harder to maximise such a small space especially with the Bingo game, chat, side games, jackpots and all manner of other options to choose from but we’re taking our time, listening to our players and hopefully the changes we make will continue to be well received.

Q: The customer services department at Mecca Bingo has won multiple awards and is reckoned to be one of the best in the business.  What do you think makes it so good?

A: We’re hugely proud of our Customer Support team and they are so passionate about our players and giving the best experience. I think that makes a huge difference, having a team of highly engaged people who are all aiming for the same goal. Like many businesses across the UK and the world, this year our Customer Support department had to move to home working. They’ve actually managed to increase service levels and reduce turnaround times for player queries which is a testament to their work ethic. The Customer Support hub is a vibrant, inclusive space where having an opinion is championed and valued and that makes for happier team members.

Thanks Anthony – some really exciting ideas there for the future and we can’t wait to see what the two new products are! Watch this space, indeed!


Ask us a question

10
Notifications

18+ New customers only. Opt in and wager £10 within 7 days of registration. Get 1x £20 and 2x £10 slots bonuses, up to 35x wagering. Bonuses expire in 7 days. Max Redeemable £1,000. Card payments only. T&Cs Apply *18+ BeGambleAware.org Please play responsibly #ad

18+ new customers only. £/€20 stake on slots each day within 5 days of 1st deposit to qualify. £0.1 Spins on Book of Dead.  £/€250 total max withdrawal. Full T&Cs apply *18+ BeGambleAware.org Please play responsibly #ad

This offer is only available for first time depositors. Min deposit is £10. 50 Free Spins on Book of Dead. Spin Value: £0.10. After your first deposit you may claim your 30 Extra Free Spins by visiting the Kicker Section. No min withdrawal. This offer cannot be used in conjunction with any other offer. This offer is only available for specific players that have been selected by PlayOJO. If you have arrived on this page not via the designated offer via PlayOJO you will not be eligible for the offer. OJO’s Rewards and Game Play policy applies *18+ BeGambleAware.org Please play responsibly #ad

New depositing players. Wagering requirements apply. Full T&C apply *18+ BeGambleAware.org Please play responsibly #ad

18+. New Casino players only. Deposit required. Bet £10+ on qualifying games. 40x wager reqs (bonus only) on selected games. £50 Bonus + 30 Free Spins for a selected game. Accept within 14 days. Valid for 30 days. Spins value £0.25 each. Certain deposit types excluded. Player restrictions & T&Cs Apply. *18+ BeGambleAware.org Please play responsibly #ad

18+ begambleaware.org; New Customers only; Min. deposit £15 (no Skrill/Neteller); Wager bonus 40x within 15 days; Max winnings = 10x bonus; Free spins validity: 7 days; Free spins max. winnings = £100. Stake contribution as per eligible games; See full terms; Terms apply; *18+ BeGambleAware.org Please play responsibly #ad

18+. New UK customers only. Opt-in required. 20 Bonus Spins on "Sahara Riches Cash Collect" and 100% Deposit Bonus up to £25 on first deposit. Min deposit £10. 30x wagering requirement for Bonus Spins and 30x wagering requirement for Deposit Bonus (game weighting applies). Max £5/spin or £0.50/line or £10/round (live casino). 30 days expiry. T&C's Apply. *18+ BeGambleAware.org Please play responsibly #ad

18+. New players only. Min deposit £10. 90 bonus spins valid on Book of Dead. Bonus funds are 100% up to £300. Bonus funds + spin winnings are separate to cash funds and subject to 35x wagering requirement. Only bonus funds count towards wagering contribution. £5 bonus max bet. Bonus funds must be used within 30 days, spins within 10 days. Terms apply. *18+ BeGambleAware.org Please play responsibly #ad

New customers only. Deposit and stake £10 on bingo to qualify within 7 days of initial deposit. Some prizes have wagering requirements and expiry dates. See full T&C for more detail. *18+ BeGambleAware.org Please play responsibly #ad

18+ New players only. Min Dep £20 Max Bonus Bet £5 Offer: 100% of 1st deposit up to £300 + 100 Zee Spins on Starburst (first 10 credited on 1st deposit; rest credited at 07:00GMT at 10/day) + 500 Zee Points. Spins expire after 23:59GMT on day they’re credited. Winnings from each 10 spins capped at £50 & credited as bonus. Bonus funds expire after 30 days, are separate to Cash funds, & subject to 35x wagering of bonus + deposit amounts. Affordability checks apply Full Terms Apply. | Please Play Responsibly. | GamblingTherapy.org *18+ BeGambleAware.org Please play responsibly #ad