New End2End Bingo Software On The Way?
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Updated: 16th Nov 2021
On 1st November it was reported that a company called End2End had been granted a UK Gambling Commission licence for its Bingo Multiplayer Platform. There’s nothing about this on the UKGC website yet but we believe that it is for remote bingo.
Who are End2End?
End2End are an iGaming technology company with more than 15 years’ experience. They have offices in Buenos Aires and Miami and specialise in bingo multiplayer technology solutions and operations. They have exhibited at a number of industry trade shows in Mexico and South America and at the global iGaming showcase, ICE London 2020.
In 2021 alone, End2End have partnered with a number of operators to bring online bingo to players to countries all around the world, including Aruba, Brazil, Colombia and Venezuela, and now they are poised to enter the UK market. In the words of Alejandro Revich (their CEO and founder) “The UK market is one of the most reputable in the world and we cannot wait to provide our services here.”
What is the End2End bingo product?
The End2End bingo product is already live with operators such as Veowin, a leading Latin American bingo and casino site, and it sounds pretty amazing:
- 75 and 90 ball bingo
- Seamlessly available across any device, and that doesn’t just mean computers and mobiles. The End2End technology can also enable play on a TV and/or advance purchase of tickets in a shop and (as you can see in the picture of their stand at ICE) they can also do clever stuff with QR codes.
- Social features that “help bring people together in a safe and friendly environment
- Works for online, land-based, retail and hybrid operators
- Multiple operators can share the same bingo rooms (this is good because it means bigger prizes)
When will End2End bingo be available to UK players?
The last time new bingo software came to the UK market (Pragmatic Play) it took more than a year from when it was first announced (at ICE London 2018) to go live with even one operator, and several more months to roll out to more sites. This was because it wasn’t finished when first shown, and the initial launch with just one operator was effectively a beta release to iron out any bugs and obtain and act on player feedback.
End2End bingo, however, is a finished product which is already live with many operators in the LatAm region, so it could make an appearance at UK bingo sites very quickly. It’s just a case of when an operator (or group of operators) chooses to integrate it into their platform (which shouldn’t be any harder than adding slot games from a new provider). Alternatively, a land based operator might add the product to set up a hybrid operation making all their games accessible by players who are not on the premises – an exciting proposition indeed!
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Will End2End bingo be an independent online platform or will it be “Mecca/Gala bingo” rival?
I only found out about End2End an hour ago.
At this stage we don’t know exactly how/where it will appear on the UK market but can hazard a guess. End2End have since signed a deal for their bingo product to be integrated into Pariplay’s Fusion gaming platform. Pariplay are owned by Aspire Global who already have a UK licence for bingo (it was due to be introduced at Karamba and some of their other sites a couple of years back but fell through due to the withdrawal of the Microgaming bingo software). So we wouldn’t be surprised to see End2End bingo debut as an add-on at an Aspire Global casino. Watch this space!