We use cookies to analyse traffic and for ad measurement purposes, including for personalizing ads. More Info

igb-logo

Where Did All The Cartoon Characters Go?


Sue Dawson

Rating: 4.7/5


In the last week or so a massive purge has taken place in the world of online bingo (and is still going on, with some sites yet to react).  It all started back in October when the Gambling Commission wrote to operators regarding the use of images in their advertising that are likely to appeal particularly to under 18s  – including “all graphics and images displayed on a website or in third party media” .  Specifically, “the use of particular colours, cartoon and comic book images, animals, child- and youth-orientated references and names of games such as “Piggy Payout”, “Fluffy Favourites”, “Pirate Princess” and “Jack and the Beanstalk” are likely, alone or in combination, to enhance appeal to under 18s”.

The first result of this letter was that operators began to restrict the free play versions and the promotion of certain slots (not just the four that were name checked in the letter).  Some operators including most Dragonfish bingo sites made the slots in question invisible to the casual visitor – and only accessible to account holders once they had logged in.  Other operators  removed the cartoon characters from the images on their slots page and restricted the free play versions to logged in account holders – so for example, it is still possible for the casual visitor to Mecca Bingo to see that Fluffy Favourites can be played there – but the image now has not one cuddly toy in sight and although there is a Free Play button, login is required to access the demo version.

Fluffy at Mecca Bingo

The second phase of enforcement is now under way and it’s carnage!  For example, Wish Bingo used to be fronted by a smiling blue cartoon genie but visit the site now and he’s nowhere to be seen:
Wish Bingo Login

Once signed up and logged in, players can access the members page and promotions page where they will discover the genie alive and well (for obvious reasons, we can’t show you a picture of him).

Cartoon characters at Dragonfish bingo sites such as Spy Bingo and Cozy bingo sites such as Merlin Bingo are less fortunate as there, the theming is just a backdrop and does not extend into the promotions or bingo rooms.  At some sites the backdrop has been completely removed leaving plain white space and at others, the cartoon characters have been photoshopped out (Merlin used to have a wizard and an owl but now they have both vanished).

Merlin Bingo Cartoons

It’s not just bingo sites that are affected either – casino and slot sites are also having to give cartoon characters their marching orders and again, this can take the form of complete removal – as in the case of the blue cartoon monster that used to front Spinzilla – or age-gating – as in the case of the player avatar at Casumo, which (along with all of the gamification and level progression at this fun casino) is hidden in the members area.

As well as seeing almost all of the cartoon characters removed or age-gated on all the bingo and casino sites that have yet to respond (there could be exceptions where the cartoons are clearly very adult orientated as seen, for instance, at Big Tease Bingo), we expect this purge to have a major effect on the design of slot games for the UK market in the future.  This won’t happen immediately as slot games take months to develop, but once all the games that are currently under construction have been released the next wave are likely to to have darker and more adult themes.  Microgaming’s Immortal Romance slot, for example, has graphic novel style characters – but no-one has suggested (not yet anyway) that they could possibly have any particular appeal to children rather than to adults.

Immortal Romance


Leave a Reply

10
Notifications

*New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit.18+. Free Spins: on Double Bubble. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply.

*First-time depositors only (UK exc NI, 18+). Min deposit £10. Max offer £30 Bingo Bonus, 10 Free Spins [game of our choice] & 10 Free Bingo Tickets [The Big £10K]. Bingo Bonus & Bingo Tickets (granted in bingo bonus) winnings must be wagered 4x. Bingo Tickets expire after 7 days. Free Spins [FS] winnings are credited as bonus funds with 40x wagering. Slots Bonus winnings, if applicable, will be capped at £100 + original bonus amount. FS winnings cap: £1. Wagering contribution varies by game. FS expire after 7 days. Promo code: FRESH. We reserve the right to deny promotional offers based on abusive bonus activity across sites operated by the Company. Deposit balance available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until further notice.

*Offer runs daily from 18/09/2020 – 24/09/2020. 20 free bingo games per day in the Cabaret room between 12:00-14:00 & 17:00-19:00. Max 12 tickets per player per game. Plus, opt in daily and every £5 cash spent on Bingo will receive one entry to the draw - 10 x 186 free Bingo tickets per day. 1 prize per player. T&Cs apply. 18+ UK&ROI. Please play responsibly.

*New players only making their first deposit. Min deposit £10 using promo code: BINGO. Max £30 Bingo Bonus (5x wagering on dep + bonus, 4x conversion) + 40 Spins on Starburst (40x wagering, 4 x Conversion). Free Room available for 7 days from the day after your first wager of at least £1 on bingo. Max 6 tickets per game. Valid until further notice. Full T&Cs apply.

**18+, BeGambleaware.org Minimum deposit £10, maximum bonus £20. You must wager your bonus 40x to make it withdrawable. Free Spins are credited on Starburst in batches of 10 over the next four working days and carry a 15x wagering requirement. Bonus will expire after 7 days of opt-in.

*First-time depositors only (UK exc NI, 18+). Min deposit £10. Max offer £30 Bingo Bonus, 20 Free Bingo Tickets (20 on £50 Daily Treat) & 20 Free Spins [game of our choice]. Bingo Bonus & Bingo Tickets (granted in bingo bonus) winnings must be wagered 4x. Free Spins [FS] winnings are credited as bonus funds with 40x wagering. Bingo Bonus winnings, if applicable, will be capped at £400 + original bonus amount FS winnings cap: £2.00. Wagering contribution varies by game. FS expire after 7 days. Promo code: SUMMER. We reserve the right to deny promotional offers based on abusive bonus activity across sites operated by the Company. Deposit balance available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31/12/2020.

*First-time depositors only (18+ UK exc. NI). Min Deposit £5. Max Offer 100% Bonus up to £15 & 10 Free Spins [Game of our Choice]. Free Spins winnings are capped at £1.00 and credited as bonus funds with 40x wagering. Bonus funds must be wagered 60x before withdrawal. Slots Bonus funds winnings are capped at £100 + original bonus amount Free Spins expire after 7 days. Promo code: SUMMER5. We reserve the right to deny promotional offers based on abusive bonus activity across sites operated by the Company. Deposit balance available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31/12/2020.

*New customers only. Register with promo code BINGO90. Minimum deposit and stake £10 on Bingo Tickets to qualify. 2x wagering on £20 Bingo Bonus and 20x wagering on £20 Slots Bonus. Game restrictions apply. 14-day expiry. Bonus Balance is used prior to Cash Balance. 50 Free Spins on Starburst credited within 24 hours of qualification. Free Spins expiry after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.

*New players only, min deposit £10, £8 max win per 10 spins, max bonus conversion equal to lifetime deposits (up to £250), 65x wagering requirement and full T&Cs apply

*£10 min deposit. £100 max match. 50x wagering. Game eligibility & contributions vary. 10p to £5 bet range. £500 max redemption. New players only. Limited time offer. Valid 7 days. T&C apply.