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Cookie Policy

Best New Bingo Sites uses cookies. The purpose of this Cookie Policy is therefore to clarify how Best New Bingo Sites and the associated third-party technologies deployed on its website, utilise cookies to gather visitor information. We provide explanations of why we use cookies and your rights to control how we use them.

This policy describes:

  • Cookie Types
  • Our use of Cookies
  • Our use of Tracking Technologies

Cookies Type & Purpose

Cookies are small files which are sent to browsers from the website you visit. They are commonly used to keep personal preferences, identify visitor sessions and store authentication information such as login details and passwords. Most cookies are completely harmless and can actually improve your browsing experience significantly. In fact, many sites will not work without them being enabled. Cookies are stored either for the duration of your visit to a website (session cookie) or they remain on your chosen device for a fixed period.

First Party Cookies

There are generally two types of cookies: First Party Cookies and Third Party Cookies. First Party Cookies are created by the actual domain that you visit and usually contain a small amount of text on your computer. This information helps the site’s administrators track your on-site activity and habits.

First-party cookies also improve use experience by retaining information that can help with site usage, such as shopping basket storage and automatic logins. Enabled by default in most browsers, first-party cookies do not contain personal information and are there to improve your online experience while allowing us to serve you with better content.

Third Party Cookies

Third party cookies are associated with a different domain to the one you actually visit. They are often used by analytical packages such as Google, which works with third-party companies such as Double Click. The only difference between first and third-party cookies is the actual domain name to which they apply.

Our Use of Cookies

We use cookies for a variety of purposes:

  • Retaining information about you so you don’t have to submit it again
  • Understanding how people view our website so that we can make it better
  • Personalising your experience by remembering your personal preferences
  • Delivering relevant advertising

Our Use of Tracking Technologies

Best New Bingo Sites stores first party tracking technologies and third party tracking technologies when you visit our website. Both kinds of tracking technologies are stored, either for the duration of your visit, or for repeat visits.

There are five types of tracking technologies:

Strictly Necessary Tracking Technologies

Strictly Necessary Tracking Technologies are required to allow you to navigate  our site and use our services. They can also be used for the purposes of security and integrity reasons, helping us to detect potential violations of our website policies and to support security features on the BNBS website. We do not have to obtain your consent to use these Tracking Technologies.

Functionality Tracking Technologies

These Tracking Technologies allow us to offer you personalised, enhanced features and to remember the choices you make during your visit. These Tracking Technologies are also used for authentication purposes (to remember when you are logged-in).

Performance Tracking Technologies

Performance Tracking Technologies gather information about your activity on our website, such as visit duration, pages visited and the content that you engage with. These Tracking Technologies allow us to analyse and research aggregated statistics arising from your on-site behaviour.

Marketing/Advertising Tracking Technologies

These Tracking Technologies are used by us to serve bespoke offers and advertisements based on your interests – they are also used to conduct email marketing campaigns. Additionally, they can be used to limit the amount of times you see a particular advertisement and to gauge the effectiveness of advertising campaigns. Such Tracking Technologies are usually implemented by our advertisers (advertising networks), which provide them with information about the people who see their ads and how they interact with them (visit their website/use their app).

Social Media Tracking Technologies 

The Best New Bingo Sites website uses social media features such as ‘like’ or ‘share’ buttons from companies like Facebook. Such features are hosted, either by a third party company, or directly on our services. All visitor interactions with these social media features are governed by the privacy statements of the company which offers these features on our site.

Tracking Technologies Used on the Best New Bingo Sites Website

This section provides information about the specific Tracking Technologies used on the BNBS website, as well as their type and purpose.

Google Analytics

Type: Third Party Tracking Technology

Purpose: Performance Tracking Technologies

Best New Bingo Sites uses the Google Analytics suite to record on-site activity.  These cookies include information about your IP address, browser type as well as unique identifiers (from first-party cookies) to record how you interact with the Best New Bingo Sites website. This information is used to help us improve our services by offering us insight into visitor numbers, where visitors have come from and the pages they visit.

Google Double Click

Type: Third Party Tracking Technology

Purpose: Marketing or Advertising Tracking Technologies

Best New Bingo Sites also uses demographical information provided by Google. This data is gathered through the Google Double Click cookie, which is also used for advertising. These analytical services help us to find out the following:

  • Number of Users
  • Popular Areas of the Best New Bingo Sites Website
  • Our users’ country of origin
  • Demographics of our users

This information gives us a better understanding of our users which enables us to hone and improve our service.

Google Adwords

Type: Third Party Tracking Technology

Purpose: Marketing or Advertising Tracking Technologies

Best New Bingo Sites uses Google Adwords which in turn uses cookies that enables us to determine the number of people who visit our site by clicking our Google Ad. This tracking cookie is only set in your web browser when you click on the actual Google Ad

Crazy Egg

Type: Third Party Tracking Technology

Purpose: Marketing or Advertising Tracking Technologies

We frequently test the Best New Bingo Sites website to learn more about user interaction and to analyse traffic. Our testing is based on information gathered through first-party cookies which are deployed by on-site behaviour specialists, Crazy Egg.

We use the following information:

  • A/B performance testing
  • Usage pattern assessment and traffic analysis
  • Advertisement performance assessment


Type: Third Party Tracking Technology

Purpose: Marketing or Advertising Tracking Technologies

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.


We also use pixel-based tracking to track a visit or event on the platform and to track advertisements’ impressions.  This information is also used by us for remarketing purposes and for tracking conversions that are used to optimize our marketing activities.  We may share such information (which is non-personal information) with our advertising and marketing partners.  By accessing and using the Website and services, you consent to the placement of cookies and pixels on your device in accordance with this Notice.

Managing Your Cookie Settings

There are a number of ways in which you can manage and control your browser’s cookie settings. However, it’s worth keeping in mind that deleting or blocking cookies may have a negative impact on the features available on the Best New Bingo sites website.

Disabling Cookies in Web Browsers

The majority of internet browsers offer general information about cookies, allowing you to see which cookies are stored on your device. Most browsers also allow you to delete cookies, individually or entirely. Cookies can also be blocked for specific websites or for all websites that you visit. In some cases, third-party cookies may be turned off as well. Information about cookies is often found in the help/privacy section of a web browser.

Disabling Third Party Cookies

Certain third party advertising/targeting cookies can be disabled by visiting this link: Network Advertising Initiative.


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