Matt has been involved in the gambling industry for the best part of 15 years within copywriting, content and strategy roles. While he began his career as a sports journalist for the Press Association after a brief stint as a hedge fund executive search consultant, Matt then moved into marketing. Prior to heading up copywriting at BetVictor in Gibraltar, he helped run accounts for Coral, Betway, Betsson and others within an agency. Originally from the UK he is now based in Lisbon.