Sue Dawson

iGaming Content Expert (Bingo & Slots)

Sue Dawson has been a specialist writer for Best New Bingo Sites since its launch in 2013 . She is a fount of detailed information on all forms of bingo and is particularly interested in the underlying maths of the game and its community aspect . She also has extensive knowledge about and huge enthusiasm for online slot games.

Sue’s professional expertise is built on a foundation of genuine, first-hand experience; she has been online for over 25 years and was an avid player of multiplayer games and active in many gaming forums before she discovered real money gaming.

Sue’s extensive knowledge of the iGaming industry has made her an instantly recognisable figure at conferences and other events.

Industry Recognition & Leadership

• Award Winner: Accepted the Bingo Affiliate award at the EGR Operator Awards (October 2024 and previously in 2021) on behalf of Best New Bingo Sites’ parent organisation, FTD Digital.
• Award Nominee: Shortlisted for Affiliate Content Manager of the Year at the 2025 Affiliate Leaders Awards.
• Industry Judge: Served as a judge for the iGB Affiliate Awards and the SBC Awards (on several occasions), and the 2026 SBC Affiliate Leaders Awards.
• Focus Group Member: Serves as a member of the iGB Executive industry focus group.

Speaking Engagements & Media Appearances

• Panel Moderator: Moderated a panel on affiliate-operator relationships at SBC Summit Lisbon (September 2025).
• Panel Speaker: Spoke on the “Bingo – it’s all about numbers” panel at SBC CasinoBeats Malta (May 2024) .
• Panel Speaker: Appeared in person at iGB Live (July 2022) on a panel discussing the UK Gambling Act White Paper .
• Panel Speaker: Spoke at Affiverse online and in person events .
• Panel Speaker: Joined the “The secrets of a well-equipped affiliate” panel at SBC Digital Innovation (online event, January 2025) .
• Panel Moderator: Will be moderating a panel on engaging content at SBC Summit 2026 as well as judging the Affiliate Leaders awards.
• Podcast Guest: Featured on Episode 45 of the “Big Betting Balagan” industry podcast, “Eyes down for a Bingo Special” .
• Podcast Guest: Appeared on the “Crawling Mondays” podcast hosted by Aleyda Solis. Watch it on YouTube.
• Podcast Guest: Featured on the “Statsdrone Affiliate BI Podcast“. Watch it on YouTube.

Publications & Industry Interviews

• Interviewed: Featured in SBC’s Casino Beats “Affiliate Leaders” series.
• Interviewed: Interviewed by SBC’s Casino Beats website about AI and affiliation.
• Interviewed: Interviewed for the Affiliate Leaders website about the importance of authenticity.
• Author: Wrote a piece for iGB about operator-affiliate relations.
• Author: Published a “conference survival guide” for iGB.
• Blog Feature: Profiled in the “Day In The Life Of” blog series for iGB.
• Interviewed: One of three industry experts interviewed about UK tax increases for the December 2025 issue of iGB Affiliate Monitor
• LinkedIn Pulse Feature: Profiled in “iGaming Stories” series by Vegas Kings
• Quoted: In iGB affiliate news piece about Aspire Global pulling out of the UK market
• Author: Updated the conference survival guide for iGB L!ve 2026

About Sue

• Sue Dawson lives in South West London with her husband and son. Away from the world of iGaming, she’s happiest on the dance floor at a Scottish reeling ball, hiking the Capital Ring and the London Loop, around a board game table or watching motorsport on a Sunday afternoon.
• She’s also a lifelong science fiction fan and an active member of the UK sci-fi community, managing social media for the British national science fiction convention for the 2023 and 2024 events and also serving on the social media team for the Glasgow Worldcon in 2024.
• Sue can also be seen in a set of Scottish reeling tutorials on YouTube that have racked up tens of thousands of views over the last decade and continue to help those new to the reeling scene.
• Sue’s mix of curiosity, analytical thinking, and genuine enthusiasm for community activities reflects the same traits she brings to her professional work — thoughtful, detailed, and people-focused.