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Take A Trip To Paddy's Island

Take A Trip To Paddy's Island


Sue Dawson

Every now and again, the marketing geniuses at Paddy Power come up with an absolute corker of an idea for a publicity stunt or promotion. Back in 2014, for example, they caused a stir with the Shave The Rainforest prank which was designed to create outrage over deforestation and certainly succeeded in doing so!

The bingo department doesn’t do pranks as such, but they’ve certainly come up with some extremely memorable promotions, such as Guess Or Drag It Out which was run back in September 2020.  In this promotion, you had to guess how many bingo balls could fit inside a Mini Cooper Car, with the car itself as the prize; the memorable part was that if you had the patience, you could count the balls being put in the car over the course of a five hour video featuring several very glamorous drag queens.

Paddy Power Bingo again used a video format in their Christmas 2020 promotional line-up.  Behind some of the windows in their Advent Calendar were short videos, and you had to answer a question about something that happened in the video to enter a prize draw.

Now the video format is back again, bigger and better than ever with a total of £30,000 in cash prizes up for grabs.  You’ve heard of Love Island, now take a trip to Paddy’s Island!  The promotion is free to enter if you’s got an account at Paddy Power.

The first episode of Paddy’s Island is out now and very funny it is too. Further episodes are going to be released every Tuesday and Friday. Click on the postcard on the special promo page to view the episode and answer the question about it to enter the draw; you’ve got until midnight on Thursday for the Tuesday episodes and midnight on Monday for the Friday episodes to submit your guess.

Each of the prize draws has 516 cash prizes, ranging in value from £5 to £1000 and worth £5000 in all – a total of £30,000 across all 6 draws.  And that’s not all – if you guess correctly and don’t win a prize in the draw, you’ll receive a consolation prize of 5 free spins on the exclusive slot game, Paddy Power Gold on Tour, with a spin value of 10p.  The free spins are valid for 48 hours and any winnings are paid in cash.

Bingo promotions don’t come much better than this – it’s fun, it’s free, and no-one goes away empty handed!


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